Executive Speech Writing: Corporate, Celebrity, Fundraisers

Monday, June 22, 2015

LeBron James Nike Plain Dealer Ad

NIKE and the Cleveland Plain Dealer took out an ad in their newspaper. You can read the text below, but you know what, Michael Jordan got it done. I like the ad, but we had the 90s Bulls. We just did it.


Imagine if Lebron came home to Cleveland.

Imagine if the team struggled early but finished the regular season strong.

Imagine if their big man went down, but they still found a way to power through the Eastern Conference.

Imagine if they faced the top seed in the Finals.

Imagine if they pushed Game 1 to overtime but lost another star to injury.

Imagine if everyone counted them out.

Imagine if they shocked the world and took the next two games.

Imagine if fatigue caught up with them, and they lost Games 4 and 5.

Imagine if they defied odds, logic and the basketball gods to come back and win the series in 7.

Except this isn't Hollywood. It's Cleveland.

Nothing is given. Everything is earned.

Just do it.

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